Effortlessly tap into Africa's potential

We help global businesses confidently and compliantly expand into Africa.

Aerial view of Lion's Head in Cape Town with a prominent, green hill surrounded by buildings, sandy beaches, and the ocean.

Expanding into Africa is tough.

Novo42 is a localisation platform that enables global 
merchants to compliantly operate in African markets.

Significant upfront costs

High costs to establish local presence with uncertain ROI.

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Optimised local setup

Streamlined operations with support from 
in-country experts.

Local payment challenges

Navigating hyper-local payment preferences and infrastructure.

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Seamless local payments

Access to local payment partners with diverse 
payment methods.

Regulatory complexity

Opaque frameworks and evolving operational environments.

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Simplified compliance

Reduced compliance 
and operational risk in unfamiliar markets.

Exchange and tax risks

Managing exchange controls and compliance challenges.

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Secure exchange management

Risk mitigation through localised advisory and compliance assurance.

We're on a mission to increase investment in Africa.

Aerial view of container ships docked at a port with cranes and numerous colourful cargo containers on the dock.
As a team of compliance, finance, and payment experts based in South Africa,  we are uniquely placed to support global merchants to compliantly operate in local markets – in turn unlocking the commerce potential of the region.
Erica Bester | Managing Director
Headshot of Erica Bester, Managing Director of Novo42

Ready to grow?

We understand that every global business has unique needs. Connect with us to learn more about our tailored localisation advisory and services.

Frequently Asked Questions

Novo42 is a Merchant of Record that helps global businesses compliantly operate in African markets by simplifying market entry and operations. The company offers tailored services ensuring regulatory compliance, local payment partnerships, tax management, and financial operations.

Businesses expanding into Africa must navigate unfamiliar regulatory and tax regimes, complex operating environments, and nuanced customer cultures. In markets with unproven return on investment, these challenges often disincentivise local market entry and exclude local consumers from global commerce.

Novo42 simplifies the complexities of operating in South Africa for global businesses by handling local compliance, tax compliance, exchange control, and payment partnerships, enabling businesses to focus on growth. We plan to expand services to other African countries in 2025.

Global businesses must navigate unfamiliar regulation, tax law, and exchange control, impacting their ability to operate compliantly and remit funds to global headquarters. Other challenges include currency volatility, unique consumer cultures and payment methods, and tough operating conditions.

Services include localisation advisory, regulatory compliance, distribution of goods, risk management, payment processing partnerships, tax compliance, and financial reporting. See more on our Services page.

Novo42's services reduce costs, improve transaction success rates, and provide access to local payment methods, ensuring higher customer conversion and market penetration. Working with us as a trusted partner can reduce the time to market, streamline operations, and mitigate the risk of non-compliance with local regulations and tax law.