Growing investment into Africa

Our vision is to be the single partner that unlocks Africa’s potential for growing global businesses.

Work with a team of compliance, finance, and payment experts.

Managing director, Erica with long hair is sitting on a wooden bench outdoors, wearing a black jacket and smiling. Green foliage and a stone wall are in the background.
Africa presents an unprecedented opportunity for global commerce, driven by its rapidly expanding youth demographic. However, success in this dynamic market requires localisation. African consumers demonstrate strong preferences for established regional payment solutions. By embracing these local payment methods, international merchants can reach new audiences and establish sustainable market growth.
Erica Bester | Managing Director
In the past, global businesses have been forced to 
use expensive and inefficient paths 
to enter the 
local market.
Navigating unfamiliar regulation, tax law, and exchange control is complex, and global executives worry about currency depreciation and an inability to remit funds to their global headquarters.  
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For many executives, this cost and risk is too significant and thus deters expansion into local markets.
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These barriers directly impact foreign direct investment in South Africa.
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Enabling global 
merchants
to sell in Africa.

We believe that the barriers to operate in local markets directly impact foreign direct investment in South Africa. We’re on a mission to change that.

Responsible Innovation

We drive innovation responsibly, guided by a deep understanding of local regulations, laws, and customer needs.

Meaningful Collaboration

We solve complex problems through deep partnerships with clients, industry experts, banks, and regulators.

Uncompromising Integrity

We are true to our word and committed to doing the right thing.

Elevated Ambition

We create opportunities and hit targets that no one else can see.

Ready to grow?

We understand that every global business has unique needs. Connect with us to learn more about our tailored localisation advisory and services.

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Frequently Asked Questions

There are 42 currencies in Africa, demonstrating the complexity that global merchants face when expanding into the continent.

Our vision is be the single partner that unlocks Africa's potential by streamlining the entry of global businesses into local markets.

Novo42 combines in-country expertise, strong local partnerships, tailored advisory, and end-to-end localisation services to mitigate risks and enhance operational success for global merchants. Our unique vetted operating model ensures compliance with applicable local laws and payment scheme rules, while minimising disruption to merchants' global operations.