Novo42 is a Merchant of Record that helps global businesses compliantly operate in African markets by simplifying market entry and operations. The company offers tailored services ensuring regulatory compliance, local payment partnerships, tax management, and financial operations.

Businesses expanding into Africa must navigate unfamiliar regulatory and tax regimes, complex operating environments, and nuanced customer cultures. In markets with unproven return on investment, these challenges often disincentivise local market entry and exclude local consumers from global commerce.

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Novo42 simplifies the complexities of operating in South Africa for global businesses by handling local compliance, tax compliance, exchange control, and payment partnerships, enabling businesses to focus on growth. We plan to expand services to other African countries in 2025.

Localisation ensures global businesses can reach and retain more customers by offering their payment methods of choice, while ensuring compliance with regulation and reducing operational risk. Processing using local payment partners and methods also increases success rates and reduces chargebacks, compared to the limitations of international card payments.

Novo42 partners with local payment processors like Precium to ensure high payment success rates, reduce chargebacks, and provide reconciliation services tailored to South Africa's market.

Our primary customers are global SaaS companies and global payment orchestrators. In the future, we will expand to serve e-commerce platforms and marketplaces.

Novo42 ensures adherence to local laws, including consumer protection, data privacy (including POPIA), tax obligations, and exchange control. Our operating model has been vetted by acclaimed legal experts, the South African Reserve Bank, acquiring banks, and payment schemes.

Partnerships include Precium for local payment processing, local acquiring banks, as well as selected global payment orchestrators.